Understanding an Activity


An activity in a campaign includes an action(s) that helps you achieve your campaign goals.

Each activity should have measurable results, that can be tracked and help you identify the overall success of an activity.  

For example, industry conference activities could include:

  • Building an event website
  • Running an email campaign
  • Blogging post with CTA

To your campaigns, you can:

  • add one or more activities
  • add tasks to activities
  • clone an activity
  • edit an activity
  • remove an activity
  • add attachments and/or links to activities
  • connect an integration to an activity
  • see history on an activity


Also See:

Adding an Activity

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