Co-sell with Google: Enhanced Customer Address Validation Service

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Table of Contents

1. Overview
2. Challenges Faced by Customers for Sharing Customer Addresses with Google
3. Solution Offered by WorkSpan
4. Key Advantages of WorkSpan's Address Validation Solution
5. How to set up this feature?


1. Overview

Our Customer Address Validation Service ensures accuracy and completeness in customer address information that will be shared with Google. You don’t have to spend manual effort correcting the address to successfully submit a referral to Google. The service covers key address fields, including Customer Country, Customer State, Customer City, Customer Postal Code, and Customer Street Address.

2. Challenges Faced by Customers for Sharing Customer Addresses with Google

For our Co-sell with Google package, Google expects partners to fill in the following customer address fields: Customer Country, Customer State, Customer City, Customer Postal Code & Customer Street Address.

Google accepts standard LOVs for  Customer Country, Customer State, and Customer City and has validations like Postal Code should be of valid format.

The majority of customers’ CRM don’t have city/zip code/street address populated & even if they do, they might not pass Google’s validation criteria & referral submission would fail; this leads to two issues:

>> Customers have to manually populate City/street addresses, which would affect the operational efficiency.
>> If you end up populating an incorrect value, you have to populate the correct value for successful referral re-submission manually.

3. Solution Offered by WorkSpan

To tackle the challenges associated with address validation, WorkSpan has implemented a comprehensive solution. We take Customer Country as input from the customer & default the following.

>> Customer State
>> Customer City
>> Customer Postal Code
>> CustomerStreet Address

Note: Customers can retain the address they have in their CRM; what we send to Google will not override your CRM data.

In the provided example, when the country is set to the United Kingdom, any missing state and city values are automatically defaulted to “London, City of.” Conversely, for the recommended State and City values, the system overrides them as "Central Singapore" instead of Singapore.

This interpretation shows how WorkSpan's system automatically populated missing data according to the predefined mappings, ensuring completeness and accuracy in the provided information.

4. Key Advantages of WorkSpan's Address Validation Solution

>> No address-related validation errors for submitting a referral to Google.
>> No manual effort is required to fix the Customer Address, as WorkSpan will send the correct address to Google on your behalf.
>> Your CRM data stays intact, i.e., it doesn’t get overridden by the address we send to Google.

5. How to Set Up this Feature?

Please reach out to WorkSpan Support via email at support@workspan.com or visit support.workspan.com to apply the configuration changes.

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