Overview of WorkSpan


WorkSpan is the first ever Ecosystem Cloud. Ecosystem Cloud is an online platform where companies are working together to build-with, market-with, and sell with all of their ecosystem partners on a single, secure, connected network.

WorkSpan promotes:

  • Seamless Alliance Process
  • Deep Field Engagement
  • Real Time Performance Visibility

WorkSpan’s core competency is alliance business process orchestration. Core to our methodology is the notion of the alliance demand funnel.

With WorkSpan - you will transform your alliance business processes on to a single system where all participants have a consistent and real-time view of the truth.

WorkSpan is made up of five primary modules - Partner Programs, Joint Sales, Joint Marketing, Joint Solutions, and Joint Funds.

  • Partner Programs are for giving you a holistic view across all your marketing, sales and solutions partnering motions. You and your partners can track metrics across all your partners, and accurately measure ROI as you get visibility into the joint marketing and revenues from joint solutions and joint sales deals.
  • Joint Sales is about managing your pipeline with your partners and it's nominating co-selling and then quantifying your outstanding pipeline

  • Joint Marketing is the activity that you do together with your partners to get the word about this joint solution that you created together.

  • Joint Solutions is where it all begins as you come together as partners to create a joint offering that you'll be selling in the market.

  • Joint Funds for managing funds that have been set aside to manage the relationship and to go to market together. These are commonly known as marketing development funds (MDF).  WorkSpan has some very robust capabilities to allow you to propose marketing programs using MDF funds and then make claims against those programs when the marketing activities are completed.

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Using WorkSpan, you and your partners can seamlessly automate and report on joint sales, joint marketing and joint solution initiatives.


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