Joint Marketing

An activity in a campaign or a marketing plan includes an action(s) that helps you achieve your campaign/marketing plan goals. Each activity should have measurable results, that can be tracked and ...

A WorkSpan campaign is a set of activities, assets, budget, tasks, shared goals, results, accomplishments and notes.   Campaigns have a budget that funds its activities. Campaigns have goals and a...

Planning, running, tracking, and analyzing (via reports) your joint marketing campaigns with your partners in WorkSpan.

Stages of the marketing pipeline representing each step in the campaign process. In WorkSpan, default campaign stages include: Proposed Build Run Done Also See: Overview of Campaigns

Collaborators on campaigns have view and edit rights to all sections of a campaign.  Use this access level for the core team on a campaign. Also See: Access Levels on Objects in WorkSpan

Marketing Development Funds or MDF are the funds that you set aside to manage the joint relationship and the go to market initiatives with your partners. 

A campaign owner has superpowers to manage a campaign as a whole and tailor member access on a campaign. Campaigns usually have a handful of owners. Also See: Access Levels on WorkSpan Objects

Participants have view rights to most sections of a campaign (except the funding section). Participants can edit activities and assets. Only member of companies included in a campaign can find and ...

Programs are a collection of campaigns (funding requests) in WorkSpan. Programs have a budget pool that funds its campaigns Programs have goals and address a broad purpose (e.g, promoting a produc...

Parts or stages of the marketing pipeline representing each step in the program process. In WorkSpan, the program stages include: Defining; Accepting Proposals; Executing; Done.

Purchase Order (PO) is a document issued by a buyer to a seller to indicate the services or products that the buyer intends to subscribe to or purchase at the indicated cost.  

Purchase requisition is a document used when an employee needs to make a purchase on behalf of his/her company. It is a document that is used to inform the purchasing officer of the decision so tha...