Here’s a breakdown of the pricing models for different AWS Marketplace product types: SaaS, AMI, Container, and Professional Services.
| Listing Type | Pricing Models |
|---|---|
| SaaS | Pay-as-you-go, Contract, BYOL, Free Trial |
| AMI | Hourly, Annual, BYOL, Free Trial |
| Container | Usage-Based, Contract, BYOL, Free Trial |
| Professional Svcs | Flat Fee, Hourly, Tiered (not metered through AWS Marketplace) |
1. SaaS (Software as a Service)
AWS Marketplace supports several pricing models for SaaS products:
a. SaaS Subscription (Metered/BYOL/Fixed)
Pay-as-you-go: Customers are billed based on usage metrics (e.g., number of users, data processed, API calls).
Fixed pricing: Flat monthly or annual fee.
BYOL (Bring Your Own License): Customer uses existing license outside of AWS Marketplace billing.
| Usage Dimension | Unit Price | Billing Frequency | Description |
|---|---|---|---|
| Active Users | $10/user | Monthly | Billed per unique active user |
| Data Processed | $0.05/GB | Monthly | Charged for total data processed |
| API Calls | $0.001/call | Monthly | Billed per API request |
| Support Tier (Optional) | $500/month | Monthly | Premium support add-on |
b. SaaS Contract
Custom contracts with defined terms (1–3 years typically).
Priced based on dimensions like:
Number of users
Data capacity
Feature tiers
| Tier | Price (Monthly) | Price (Annual) | Included Users | Features |
|---|---|---|---|---|
| Basic | $500 | $5,000 | 50 | Core features, Email support |
| Standard | $1,000 | $10,000 | 200 | All Basic + API access, Chat support |
| Enterprise | $2,500 | $25,000 | 1,000 | All Standard + SLA, SSO, Audit logs |
| Custom Plan | Contact Us | Contact Us | Unlimited | Custom integrations, Dedicated CSM |
c. SaaS Free Trial
- AWS Free Trials are created directly in the 'Offers' tab of AWS AMMP by selecting the product you wish to offer a 'Free Trial'
Vendors can offer free trials (7, 14, or 30 days typically) with automatic conversion to paid tier post-trial.
2. AMI (Amazon Machine Image)
Used for selling virtual machine-based software.
a. Hourly Pricing
Customers pay hourly for instance usage.
Vendor sets price per EC2 instance type and region.
b. Annual Pricing (with hourly savings)
Prepaid annual pricing that often offers a discount over hourly rates.
Still uses EC2 instances underneath.
c. Free Trial
Offer specific AMI-based instances free for a limited time (e.g., 1, 7, or 14 days).
d. BYOL
Customers use software they've already licensed directly from the vendor.
3. Container (Amazon ECS, EKS, Fargate)
Pricing models for container-based products (often delivered as Helm charts or Amazon ECR images):
a. Usage-Based Pricing
Based on usage metrics (e.g., per CPU hour, requests, nodes, etc.)
Integrated with AWS Marketplace Metering Service.
b. Contract Pricing
Set pricing for a subscription period (monthly or annual).
Can include tiers, entitlements, and feature-based pricing.
c. Free Trial
Limited-time, no-cost access.
d. BYOL
Customers bring existing licenses and use the container product without Marketplace billing.
4. Professional Services
These are consulting and implementation services sold via AWS Marketplace.
a. Flat Fee
One-time fixed cost for a defined scope of service.
b. Hourly Rate
Charges based on hourly engagement.
c. Tiered Packages
Bronze, Silver, Gold service levels with increasing cost and service scope.
⚠️ Professional Services listings are non-metered and do not use AWS Marketplace’s metering/billing infrastructure. Payment is handled via standard invoicing and AWS billing.
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