AWS Partner Central 3.0 API Guide

Overview

AWS Partner Central 3.0 (PC 3.0) represents a significant evolution in how partners interact with AWS's ecosystem. This guide clarifies what PC 3.0 means for your organization, the API capabilities available, and how WorkSpan is enhancing its platform to support your success.

Understanding Partner Central 3.0

What PC 3.0 Really Means
Partner Central 3.0 is primarily a user experience transformation, not a new API version.

• The Change: Partner Central is moving from a standalone portal to the AWS Console, creating a unified experience alongside AWS Marketplace.
• The APIs: PC 3.0 API’s are feature enhancements over the V2 integration API’s—there is no new "V3 integration API version."
• Your Integration: Your current WorkSpan-AWS integration continues working without disruption.

What's Changing: Legacy vs. New Experience

Interface & Access

Before (Legacy Partner Central)

• Standalone portal with separate login
• Independent permissions system
• Manual processes for linking opportunities to marketplace offers and funding

After (Partner Central 3.0)

• Integrated within AWS Console
• Single sign-on (SSO) experience
• IAM-based permissions and security
• Unified workflow across opportunities, solutions, and benefits

API Capabilities

Before

• Limited API coverage
• No leads management via API
• No solutions management via API
• No benefits/funding visibility via API
• Manual reconciliation across systems

After (Enhanced APIs)

• Leads API: Ingest, qualify, and convert leads to opportunities
• Solutions API: Create and manage single-product and multi-product solutions
• Benefits API: View program eligibility, apply for benefits, track status at opportunity level
• Partner Profile API: Manage partner information, contacts, and domain registration

New API Capabilities Overview

Benefits API

Unlock visibility and automation for AWS funding programs

Capabilities:

• View all applicable benefits at the opportunity level (MAP, MDF, ISV Accelerate, etc.)
• Apply for benefits directly from opportunity records
• Track benefit application status and approval
• View claimable amounts for approved benefits

Business Impact:

• Better pipeline prioritization for funded opportunities
• Faster deal velocity
• Improved forecasting accuracy
• Reduced manual tracking across portals

Leads API

Complete lead lifecycle management

Capabilities:

• Automatically ingest leads from AWS
• Qualify and score leads within WorkSpan
• Convert qualified leads to opportunities
• Track lead source and attribution

Business Impact:

• Faster lead response times
• Complete visibility of lead-to-opportunity conversion
• Reduced data entry and manual processes

Solutions API

Unified solution and product catalog management

Capabilities:

• Create single-product solutions
• Build multi-product solution sets (combine multiple marketplace listings)
• Link your solutions with authorized partner products
• Synchronize solutions between Partner Central and Marketplace

Business Impact:

• Eliminate duplicate data entry across portals
• Higher AWS sales matching and recommendation scores
• Consistent messaging
• Faster time-to-market for new solutions

Partner Profile API

Self-service partner information management

Capabilities:

• Create/Update partner profile information
• Manage alliance lead contacts
• Manage profile visibility
• Register domains directly through API

Business Impact:

• Maintain accurate partner information without portal access
• Streamlined contact management
• Faster profile updates

WorkSpan Roadmap: Enhanced Capabilities

WorkSpan is prioritizing revenue-generating features first, releasing enhancements incrementally:

 ℹ️ Note:   Any features released using Partner Central 3.0 API's will not work until:
  1.  You migrate your PC under the AWS console
  2.  Update your CloudFormation template in WorkSpan under the ACE Setup

Migration to Partner Central 3.0

Two Separate Migration Tracks

Track 1: Partner Central Migration 

• Moving to the new Partner Central interface in AWS Console
• Deadline: June 30, 2026

Track 2: S3-to-V2 API Migration (If Applicable)

• For customers currently using S3 bucket integration for CRM sync
• Separate timeline and process
• Expected deadline: Likely June 30, 2026 (not yet confirmed by AWS)

Pre-Migration Steps

Step 1. Identify or Create Primary AWS Account- This AWS account will be the primary AWS account for Partner Central access on the AWS console

• Work with the IAM admin to decide the primary AWS account
• If no account exists, create one at AWS Console
• If multiple accounts exist, choose ONE as primary
• Must have admin access to this account

Step 2. Link your AWS Console Account with your existing Partner Central account

• Initiate account linking via partner central
• Log in as an IAM user with account credentials (12-digit account ID) on AWS console
• For Marketplace sellers: connect account with highest private offer volume
• Configure IAM roles for Partner Central users
• Grant single-sign-on access to linked accounts

Step 3. Complete Business Verification- AWS requires identity verification to prevent fraud and maintain platform security

• Click "Complete verification" and sign in with your primary AWS account
• Follow the wizard for business verification
• Typically completed in minutes, it may take up to fa ew hours
• Required for platform legitimacy and security

Step 4. User Onboarding Planning- Choose which users can access the new AWS Partner Central and customize their permissions

• Export CSV of existing Partner Central users
• Follow guidance to onboard Partner Central users
• Provide SSO access and tailor AWS Marketplace permissions via IAM roles
• Invite new users by choosing "Manage users"

Migration Process

When You're Ready:

1. Choose migration timing:
   • Migrate Now: Immediate migration (2-4 hours downtime)
   • Schedule for Later: Select a specific date/time for minimal business disruption

During Migration:

• All Partner Central users lose access to the legacy system immediately
• Only the Alliance team can monitor migration progress
• No partner activities are possible during the migration window
• Plan accordingly - avoid starting during critical business hours
• AWS migrates all data with a 100% accuracy guarantee including:
  • Opportunities and co-sell data
  • Solutions and product listings
  • Partner profile information
  • User accounts and permissions
  • Historical data and analytics

After Migration:

• Access Partner Central through the AWS Console
• Verify data completeness
• Complete user enablement sessions

Timeline

WorkSpan Migration Support

WorkSpan provides complimentary professional services to support your PC 3.0 migration:

Pre-Migration Phase

• Migration readiness assessment
• AWS account setup guidance
• User planning and role mapping
• Best practice documentation
• Timeline planning aligned with your business cycles

During the Migration Phase

• Real-time monitoring of migration progress
• Incident response support
• Data validation
• Coordination with AWS support teams

Post-Migration Phase

• Platform orientation training
• Integration testing and validation
• User enablement sessions
• Optimization review

Ongoing Support

• Dedicated Customer Success Manager
• Technical support for API integration questions
• Regular platform updates and feature rollouts

Impact on Current WorkSpan Integration

What Stays the Same

✅ Your current opportunity flow from WorkSpan to Partner Central continues working
✅ V2 data model integration remains intact
✅ No disruption to existing co-sell workflows
✅ S3 bucket integration (if applicable) continues until separate migration

What Gets Better

✅ New API capabilities become available for enhanced automation
✅ Unified view of opportunities, solutions, and benefits in WorkSpan
✅ Reduced manual data entry and reconciliation
✅ Better visibility into AWS funding and incentive programs
✅ Faster deal cycles through automated workflows
 

Frequently Asked Questions

Q: Do I need to migrate immediately?
A: No. While migration became available on December 8th, you have until June 30, 2026. We recommend waiting 2-3 weeks for AWS to address initial bugs and for WorkSpan to validate migration patterns with early adopters.

Q: Will my current WorkSpan integration break if I don't migrate?
A: No. Your integration continues working, but you must migrate by the June 30, 2026 deadline to maintain access to Partner Central.

Q: What's the difference between PC 3.0 migration and S3-to-V2 API migration?
A: PC 3.0 migration moves your Partner Central interface to AWS Console. S3-to-V2 API migration (separate) changes how data syncs in your CRM integration. These are independent activities.

Q: When will WorkSpan's new API integrations be ready?
A: We're rolling out enhancements from January through March 2026 (see roadmap section). Your current integration continues working while we add new capabilities.

Q: What happens to my data during migration?
A: AWS guarantees 100% data accuracy during migration. All opportunities, solutions, partner information, and historical data transfer completely.

Q: Will I need new AWS Console accounts for my team?
A: Users will access Partner Central through AWS Console SSO. During migration, you'll map existing users to IAM roles. WorkSpan will guide you through user onboarding planning.

Next Steps

Immediate Actions

1. Review your AWS Console setup: Identify or create your primary AWS account
2. Assess user access requirements: Determine which team members need Partner Central access
3. Connect with WorkSpan: Contact your Customer Success Manager to schedule migration planning session

Planning Timeline

• January-March 2026: Plan migration timing based on your business calendar
• Before June 30, 2026: Complete PC 3.0 migration

Support

• Migration Questions: Contact your WorkSpan Customer Success Manager
• Technical Support: Open a ticket through the WorkSpan support portal at support.workspan.com
• AWS-Specific Questions: Engage AWS Partner Development Manager (PDM)

 ℹ️ Note:  This guide is based on information available as of December 2025 and AWS Partner Central 3.0 announcements. AWS may update features, timelines, or requirements. WorkSpan will communicate any material changes to customers promptly.